Support for this feature was discontinued on October 31, 2015. In Windows 8 and Windows 8.1 it was rebranded as Add Features to Windows and was used to purchase an upgrade license for the Pro edition or to add Windows Media Center to an existing Pro installation. Windows Anytime Upgrade is included in Windows 7 to allow users to upgrade to Windows 7 editions. Prices for upgrades purchased through Windows Anytime Upgrade were lower than prices for upgrades purchased at retail. Windows Anytime Upgrade ( Add Features to Windows) is a discontinued service by Microsoft introduced in Windows Vista that facilitated upgrades across successive editions of Windows Vista. Discontinued service by Microsoft Windows Anytime Upgrade